tag:blogger.com,1999:blog-35834554751212765712024-03-13T11:34:34.790+05:30MICA aspirantsa site to help you get into the best C-School in the whole of Asia! Mudra Institute of Communications, Ahmedabad (MICA)shivf1http://www.blogger.com/profile/13270248596869342922noreply@blogger.comBlogger15125tag:blogger.com,1999:blog-3583455475121276571.post-22546372889477469012010-04-04T12:40:00.003+05:302010-04-04T13:25:44.003+05:30MICA SOP, GE/PI form and many more by Utsav Mamoria<div style="font-family: Verdana,sans-serif;"> ------------------------</div><div style="font-family: Verdana,sans-serif;"></div><div style="font-family: Verdana,sans-serif;"><b>Statement of Purpose (SOP):</b><br />
<br />
SOP is about MICA. Why do you wish to join MICA is what you need to write that.<br />
<br />
Likes and dislikes are more general in nature. Here we are asking for strong likes and dislikes.<br />
<br />
You need to get the filled in form with you. It would be good to have a copy of it for yourself.<br />
<br />
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<b>The Guide to the GE/PI form v1.1</b><br />
<br />
0. Take this form very seriously. This could decide the way your interview goes. I will say this a million times and then say it again<br />
<br />
1. Take two printouts of the form. Once you are done answering your questions, fill one copy then. This will allow you to see whether your answers fit in the given space. You may feel the need to tweak around a bit, change a few words, maybe rephrase a sentence. Once you are done, take a fresh form and fill it up.<br />
<br />
2. Fill up your form neatly. Make sure its readable. Everyone likes a nicely filled form. A shabbily filled form could send a wrong signal to the interviewer.<br />
<br />
3. Don't leave filling the form for the last moment. I would suggest that at least one week before your interview, you should have your form completely filled up.<br />
<br />
4. Regarding your SOP, think through well why do you want to join MICA. A good SOP will work wonders for you. Its a very good way to judge clarity of goals and thought process, all packed in a limited space.Don't go to coaching classes and seek help. If SOP's could be written that way, a lot of people would have been sitting in the best schools in the world. Honesty is one thing which really helps in an SOP<br />
<br />
5. Get your SOP read by a few friends or siblings or anyone who knows you well. If you are a fresher, you could get it proof read by someone with work ex, just to give you a different perspective. Revise and incorporate suggestions. Make sure there are no spelling errors or grammatical errors<br />
<br />
6. Likes and Dislikes. Make sure they are strong and you have good reasons for them. We are not looking at model answers here. Just write something you passionately like or dislike<br />
<br />
This is enough to get you started.<br />
<br />
Yenjaay <br />
------------------------<br />
Hi<br />
<br />
The SOP should have a structure, without which one would not be able to make the connect.<br />
<br />
1. Make sure there is a logical flow of statements. Its should make for smooth reading and convey your ideas clearly. Remember, its your best way to talk to the admission council before you enter the interview room<br />
<br />
2. There is no fixed structure for writing an SOP. Make sure that you manage to cover the following<br />
<br />
a) Your intent behind joining MICA<br />
b) How does MICA fit in to your career goals<br />
<br />
I feel these two are the most fundamental things that should be covered in the SOP. There is no restriction though, and you are free to write things which you feel would strengthen your candidature<br />
<br />
Yenjaay <br />
---------------------------------------------------<br />
<b>The Gyaan spewing for Group Exercise (GE) v 1.2</b><br />
<br />
0. What is GE ?<br />
<br />
Quote:<br />
Originally Posted by Admissions@MICA<br />
<br />
GE - Group Exercise is normally done in a group of 8 to 10 students. You are given a topic with six to eight options and you need to priorities those according to your understanding and reasoning. The floor is then open for discussion and as a group you need to try and come to consensus on top 3 options. Topics are contemporary from society, business etc.<br />
1. This is not a group discussion. It is a group exercise and you ideally should be able to complete the task given to you.<br />
<br />
2. Be civil. We needn't emulate some of our politicians when we are discussing. Think of it as a board meeting, where all are given a problem at hand and you need to arrive at a consensus, which should be supported by logical arguments and plausible assumptions,if any.<br />
<br />
3. Don't push too hard for your points to be accepted by the group, because if everyone in the group opposes it, there must be a rationale behind their thinking. If the group has dropped your point, bringing it up again and again will only waste precious time. Not to forget, the evaluators won't be all that impressed.<br />
<br />
4. Your top 3 options may not be your group's top 3 options. Seriously, its ok<br />
<br />
5. This is yet another stage to understand how you would fare in a business setting. Be at your best behavior. You might score a few points by being a bit aggressive, but if the group doesn't perform well, you could be in a spot offer ..err....spot of bother.<br />
<br />
6. You should have a fair understanding of a wide variety of topics. Having a solid understanding of the events in the year gone by and the most crucial issues for the year ahead could just be the edge you have over the others. Don't worry, we shall not attempt to ask you to discuss about the motivations and the philosophy behind Monty Python's flying circus<br />
<br />
7. While trying to arrive at a consensus, please refrain from voting over the points.It's a sure shot recipe for disaster.<br />
<br />
8. Getting airtime is not all that important. Make a contribution which helps the decision making process and you should be doing fine. Its important to arrive at a decision, and not all that important to show one's knowledge<br />
<br />
9. You will be judged by your points, your articulation, your team skills and your body language and a million other things :tongue:. In short, the standard rules of a GD would apply in this case.<br />
<br />
Yenjaay<br />
<br />
-------------------------------------------------------- </div>shivf1http://www.blogger.com/profile/13270248596869342922noreply@blogger.com4tag:blogger.com,1999:blog-3583455475121276571.post-25830664762647974882010-03-30T08:49:00.012+05:302010-03-30T09:17:31.422+05:30MICA GE/PI chat session with Chandan Pansari!!<div style="font-family: Verdana,sans-serif; text-align: left;"><br />
<b>Q) Career shift from IT industry to communications industry</b></div><div style="font-family: Verdana,sans-serif; text-align: left;"><br />
</div><div style="font-family: Verdana,sans-serif; text-align: left;"><i><b>Chandan:</b></i> There are a lot of people in MICA currently with IT work ex so don't be too worried about that. In terms of justification for why MICA from IT everyone will have an individual answer but to some extent you can always mention that you were interested in media/communications management however, in order to do so you need to first be a graduate. The education system in India allows you either do a general grad/medical/engineer etc. and you chose an engineering course.</div><div style="font-family: Verdana,sans-serif; text-align: left;"><br />
</div><div style="font-family: Verdana,sans-serif; text-align: left;"><b>Q) About Group Exercise?</b></div><div style="font-family: Verdana,sans-serif; text-align: left;"><br />
</div><div style="font-family: Verdana,sans-serif; text-align: left;"><i><b>Chandan:</b></i> The GE process has not changed much - last year there were group tasks allotted where people were asked to make a model, etc. and judged on team work and later they were asked to discuss and explain what they made - this year we don't know what the format will be but whatever it is just ensure that you do not try to be too aggressive or assert your self - be a good team player and follow normal GD ethics.</div><div style="font-family: Verdana,sans-serif; text-align: left;"></div><div style="font-family: Verdana,sans-serif; text-align: left;"><br />
</div><div style="font-family: Verdana,sans-serif; text-align: left;"><b>Q) Call conversion Ratio?</b><br />
</div><div style="font-family: Verdana,sans-serif; text-align: left;"><b><i>Chandan:</i></b> in previous years the ratios have been 6:1 for final selection - m not sure of how many people they have called but should not be more than 6:1 could be lesser.</div><div style="font-family: Verdana,sans-serif; text-align: left;"><br />
<b>Q) About SOP?</b><br />
</div><div style="font-family: Verdana,sans-serif; text-align: left;"><i><b>Chandan:</b></i> SOP - see just include your reasons for why MICA - rationalize your choice from what makes MICA different check the website for this info and then put some points for what you plan to do here and and after you graduate like your 5 yrs plan in brief after you graduate</div><div style="font-family: Verdana,sans-serif; text-align: left;">@ everyone - just ensure that you know all that you have filled in the form really well.<br />
<br />
<b>Other points:</b></div><div style="font-family: Verdana,sans-serif; text-align: left;"><br />
<i><b>Chandan: </b></i>@ all those who are making career shifts please prepare a logical answer for why you are planning to do so...don't be too worried as long as your answer is logical it is fine</div><div style="font-family: Verdana,sans-serif; text-align: left;"><br />
<i><b>Chandan: </b></i>most questions will be around your Form, why MICA, your future plans.</div><div style="font-family: Verdana,sans-serif; text-align: left;"><br />
</div><div style="font-family: Verdana,sans-serif; text-align: left;"><i><b>Chandan:</b></i> @prithvi - ABM profile is really good for a MICAN most people want to start as ABMs if you want to get int marketing</div><div style="font-family: Verdana,sans-serif; text-align: left;"><br />
</div><div style="font-family: Verdana,sans-serif; text-align: left;"><i><b>Chandan:</b></i> @umang - almost 60-70% people do take loans if you think you need one its fine - i m on loan for 2nd yr</div><div style="font-family: Verdana,sans-serif; text-align: left;"><br />
</div><div style="font-family: Verdana,sans-serif; text-align: left;"><i><b>Chandan:</b></i> @ prithvi - you can move to become brand managers in different countires different products and move up the director level etc...<br />
</div><div style="font-family: Verdana,sans-serif; text-align: left;"><i><b>Chandan: </b></i>@ Shivf1 - no scholarship straight away but if u do well in first year you do get refunds for some amount.</div><div style="font-family: Verdana,sans-serif; text-align: left;"><br />
Thanks to Nidhi Acharya (<b>Xanthipe</b>) for sharing this...<br />
-----x-----</div>shivf1http://www.blogger.com/profile/13270248596869342922noreply@blogger.com0tag:blogger.com,1999:blog-3583455475121276571.post-80670695348526382522010-03-09T07:26:00.005+05:302010-03-24T07:22:50.432+05:30Micat 2010 Analysis<div align="left"><b>MICAT 2010- Analysis (7th March 2010) </b><br />
<br />
MICA lived up to its reputation of giving a creative as well as a lengthy paper. The paper had a good mix of questions from all the areas. The paper not only tested the knowledge of a student but also analyzed the personality traits of the candidates. The paper also gave ample chances to the students to showcase their creative abilities. It required a good amount of perseverance and out of box thinking on part of the students to attempt the paper. However, there was no information regarding the weight-age of the different sections. Let’s now look at the detailed structure of the paper: <br />
<br />
<b>Overall Analysis </b><br />
<br />
The paper was of two and a half hour duration. It contained 3 parts and each part was further divided into sections focusing on individual areas. The parts had individual time limits and an order for attempting the sections. The marking scheme for the questions was not mentioned except for Part I where ¼ mark would be deducted for every incorrect response and no mark would be deducted for not attempting the question. Let’s analyze the parts as they appeared in the examination. <br />
<br />
<b>Part I </b>- 90 mins<br />
Sections No. of Questions <br />
A. Reasoning <b>36 </b><br />
B. General Awareness <b>25 </b><br />
C. Quantitative Ability/LRDI <b>30 </b><br />
D. Verbal Ability <b>34 </b><br />
<br />
Total Questions <b>125 </b><br />
<br />
<b>Part II </b> Psychometric Tests 46q - 30 mins<br />
<b><br />
Part III </b>Creative Ability Tests 3q - 30 mins<br />
<br />
The following is the detailed analysis of the paper: <br />
<br />
<b>Part I</b> <br />
<br />
Even though no sectional cut-off was mentioned, it would have been wise to allocate time to each sub-section and pick up the questions which were sitters. <br />
<br />
A. <b>Reasoning</b>-The section was of easy to moderate level of difficulty. It <br />
contained questions of following types: <br />
<br />
<u>Topics Covered No of Questions </u><br />
<i>Clue and Alternatives</i> 15 <br />
<i>Statement Conclusion</i> 3 <br />
<i>Data Sufficiency</i> 3 <br />
<i>Visual Reasoning</i> 10<a href="http://en.wikipedia.org/wiki/Raven%27s_Progressive_Matrices"> http://en.wikipedia.org/wiki/Raven%27s_Progressive_Matrices</a><br />
<i>Missing Number</i> 5 <br />
<br />
The questions of data-sufficiency and visual reasoning were relatively easy. The clue and alternatives questions required a good understanding of English language and its application. The number of options per question was 5. <br />
<br />
B. <b>General Awareness</b>- The section had a good mix of questions from the field of marketing, advertising, films, media and general global awareness. The section was moderate to difficult. The number of options per question was 5. <br />
<br />
<br />
C. <b>Quantitative Ability and LRDI</b>- The section contained mainly <br />
questions based on arithmetic (Percentages, average, mixtures, time and speed, series etc.). Other topics covered were P & C, probability, set theory, integral calculus (areas) etc. There was only one question on algebra (Data-Sufficiency). There were no questions on geometry and mensuration. There were two DI sets (Table based). There was also a set based on analytical reasoning. The overall difficulty level of this section was quite high as most of the questions involved lengthy statements. The number of options per question was 4. <br />
<br />
D. <b>Verbal Ability</b>- The section had an easy to moderate level of difficulty. <br />
Almost 30% of the questions were sitters. The passages were short and had direct questions. The passages were based on: (i) Evolution of mathematics and (ii) Business and Indian State. Sentence completion questions were of moderate level of difficulty. Statement conclusion and statement assumption questions were tricky. The fill in the blank questions on prepositions were easy. The number of options per question was 4. <br />
<br />
<br />
<br />
<u>Topics Covered No. of Questions </u><br />
<i>Reading Comprehension (2 passages)</i> 8 <br />
<i>Sentence completion </i> 12 <br />
<i>Preposition (FIB) </i> 5 <br />
<i>Statement conclusion </i> 2 <br />
<i>Statement assumption</i> 3 <br />
<i>Grammar and Semantics</i> 4 <br />
Total No. of Questions 34 <br />
<br />
<br />
<b>Part II </b><br />
<br />
One had to compulsorily attempt all the questions in this section in order for one’s paper to be evaluated. There were no correct or incorrect responses to these questions. This part had 3 sets of questions, each testing the psychometric skills of a candidate. The first set of questions had 30 statements out of which one had to pick 10 describing one’s personality traits without ranking them. The second set of questions asked one to choose from a set of two arguments and also to rate them in accordance with one’s personality traits. In the third set of questions, one had to rank the various responses under given situations on a scale of 1 to 6 (where a rating of 1 implied highest priority and a rating of 6 meant least priority). <br />
<br />
<br />
<b>Part III </b><br />
<br />
This section had 3 sets of questions. The section tested the creative and communication abilities of a candidate. The questions were based on essay-writing, story-writing and formation of words. The following were the topics for essay-writing and story-writing: <br />
<br />
1- <b>Essay Writing</b>: Tax Deduction to Women as they take care of educational and health needs of a family. <br />
2- <b>Story writing</b>: A picture was given and one had to write a story based on it. <br />
<br />
Here is the picture provided for story writing:<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk8OACBmXXmFRE665QHW1sksRDoJVIzGuYWydI0UlO042FLmjtda61XekopTOBuqagnhSxJpTlcrLOs0iYS-xon6MTLoqG3E_cRp1E8-H7gsUieHiILmZq4_Y0WbIZ-DCAhhwI8lDyKhQ4/s1600-h/eve-teasing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk8OACBmXXmFRE665QHW1sksRDoJVIzGuYWydI0UlO042FLmjtda61XekopTOBuqagnhSxJpTlcrLOs0iYS-xon6MTLoqG3E_cRp1E8-H7gsUieHiILmZq4_Y0WbIZ-DCAhhwI8lDyKhQ4/s400/eve-teasing.jpg" width="283" /></a></div><br />
For the essay writing question, it is important to note that one had to either <br />
support or oppose the motion; not taking a stance would mean that one would <br />
not be marked for the essay. <br />
<br />
With best wishes! <br />
The Career Launcher Team <br />
<br />
Source: <a href="http://media.careerlauncher.com.s3.amazonaws.com/iift2009/MICAT%202010_Analysis.pdf" target="_blank">http://media.careerlauncher.com.s3.amazonaws.com/iift2009/MICAT%202010_Analysis.pdf</a></div>shivf1http://www.blogger.com/profile/13270248596869342922noreply@blogger.com4tag:blogger.com,1999:blog-3583455475121276571.post-7123734020447856432010-03-02T06:59:00.005+05:302010-03-02T07:55:55.337+05:30General Tips for MICAT 2010<div style="font-family: Verdana,sans-serif;"><br />
</div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;">1) MICAT is for 2.5 hours and you will have to report by 8:15 AM on March 7th, 2010. If you come after 9 AM you will not be allowed to write the test.</span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;">2) As of last year, <b>ONLY</b> in the <span class="spell" style="color: #cc0000;"></span><a class="spell" href="http://www.google.co.in/search?hl=en&client=firefox-a&hs=Gaw&rls=org.mozilla:en-US:official&ei=X2aMS-HHGsqzlweij7mvDQ&sa=X&oi=spell&resnum=0&ct=result&cd=1&ved=0CAUQBSgA&q=psychometry&spell=1"><b><i>psychometry</i></b></a> section all questions were compulsory. Other sections had a negative marking of 1/4th of the original marks.</span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;">(P.S: Confirm by reading the instructions really carefully)</span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;">3) MICAT will have some sections like <b>Quants, DI, Word Association, Verbal, Psychometric, General awareness </b>and<b> Essay</b>.</span></div><div style="font-family: Verdana,sans-serif;"><br />
</div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;">4) Read the call letter carefully, take a print, take a valid photo id </span>(e.g. Driving license, Voter card, Passport / College Identity card / Pan card)<span style="font-size: small;"> out and also carry items like </span>HB pencils, pens, eraser, sharpener and foot-ruler.</div><div style="font-family: Verdana,sans-serif;">(No i don't know why we are asked to bring a foot ruler so don't ask me) :P<br />
<br />
5) Its also better to check out the MICAT venue before the actual exam date.<br />
. </div><div style="font-family: Verdana,sans-serif;"></div><div style="font-family: Verdana,sans-serif;">6) Do not use SMS language while writing essay's. Last year's paper had an essay and another story writing exercise. 2008 paper had 4 essays and 1 precis writing exercise to be completed within 30 minutes. So be prepared for anything. Practice writing a lot.</div><div style="font-family: Verdana,sans-serif;"><br />
</div><div style="font-family: Verdana,sans-serif;">7) MICAT is supposed to be a creative test so be prepared for any kind of surprise.</div><div style="font-family: Verdana,sans-serif;"><br />
</div><div style="font-family: Verdana,sans-serif;">8) For General awareness apart from going through current affairs keep yourself updated with the events happening in the media world (TV channels, newspapers and radios), knowledge of tag lines and punchlines might also be useful.</div><div style="font-family: Verdana,sans-serif;"><br />
</div><div style="font-family: Verdana,sans-serif;">9) Knowledge of Idioms and Phrases, Proverbs might help you in Word Association Test, Verbal and General Awareness sections.<br />
<br />
<span style="font-family: verdana;"><span style="color: black;">10) <i><b>Psychometric</b></i>: Choose the answer that is closer to what you do, if it is not exactly what you do. Someone has mentioned that s/he does this as well as that... In that case, what exactly do you do first. Tick the first response and not 'may be I could do this also' response.</span></span><br />
<br />
<span style="font-family: verdana;"><span style="color: black;"></span></span><span style="font-family: verdana;"><span style="color: black;">11) Essays: Will check your language skills as well as logical thinking skills. </span></span><br />
<br />
<span style="font-family: verdana;"><span style="color: black;">12) Weightage to handwriting in MICAT: Only one section needs us to see your handwriting. Hence 20% in case there are 5 section </span></span><br />
<span style="font-family: verdana;"><span style="color: black;"><span style="font-family: verdana;">Also, please remember that unless your handwriting is legible (not necessarily good), it will be a tough task to check your paper and that may work against you.</span></span></span><br />
<br />
<span style="font-family: verdana;"><span style="color: black;"><span style="font-family: verdana;">13) Marks for each section will be given in the paper. So you can figure out. Calls depend on number of applicants and their overall performance in MICAT.</span></span></span><br />
<br />
<span style="font-family: verdana;">14) <span style="color: black;">You must attempt each section. Not attending an entire section is not an option. </span></span></div><div style="font-family: Verdana,sans-serif;"><br />
</div><div style="font-family: Verdana,sans-serif;">15) Easier said than done, Keep a cool head while giving MICAT and all the best...</div><div style="font-family: Verdana,sans-serif;"><br />
</div><div style="font-family: Verdana,sans-serif;">P.S: Will add some more tips when i get some time....<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfSLfZ0Qde2si9JrMrToc0fkEQboISdY0S5fazPR0nf28IkhCu97EzSMTdyKCRgluYzi02QKf4Ex9cQqv3k8y-UjKD0mTG4a-c0tAYjPUc2kacYYAbT-HUPQL703tH6Zx8uK6_YlzMwU4/s1600/all+da+best.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfSLfZ0Qde2si9JrMrToc0fkEQboISdY0S5fazPR0nf28IkhCu97EzSMTdyKCRgluYzi02QKf4Ex9cQqv3k8y-UjKD0mTG4a-c0tAYjPUc2kacYYAbT-HUPQL703tH6Zx8uK6_YlzMwU4/s400/all+da+best.gif" width="397" /></a></div></div>shivf1http://www.blogger.com/profile/13270248596869342922noreply@blogger.com12tag:blogger.com,1999:blog-3583455475121276571.post-51942891898767918842010-03-01T19:24:00.000+05:302010-03-01T19:24:23.167+05:30A guide to Precis Writing<span style="font-size: small;"></span><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"> The word '<b>Précis' </b>is a French word which may mean summary, substance, abridgement, abstract, condensed, statement or epitome. All this words convey more or less the same meaning <br />
<br />
<b>Technique of Précis Writing:</b></span></div><span style="font-size: small;"><br style="font-family: Verdana,sans-serif;" /><span style="font-family: Verdana,sans-serif;">1. In the question paper the length of the précis is stipulated and the précis of the original passage should not exceed or fall short of the prescribed length. Only five words plus or minus are allowed. If the length has not been prescribed, précis should be one third of the original passage </span><br style="font-family: Verdana,sans-serif;" /><br style="font-family: Verdana,sans-serif;" /><span style="font-family: Verdana,sans-serif;">2. Only the bare essentials should be pruned from the original passage such as metaphors, similies, hyperboles, conceits, epigrams, should be left out. However the précis must reproduce all the main contents. </span><br style="font-family: Verdana,sans-serif;" /><br style="font-family: Verdana,sans-serif;" /><span style="font-family: Verdana,sans-serif;">3. Précis should be an independent piece of writing and the writer should use his own words while writing the précis. The central idea around which the whole passage revolves should be borne in mind. </span><br style="font-family: Verdana,sans-serif;" /><br style="font-family: Verdana,sans-serif;" /><span style="font-family: Verdana,sans-serif;">4. Picking up some sentences randomly from the beginning, middle and end is not a précis writing. </span><br style="font-family: Verdana,sans-serif;" /><br style="font-family: Verdana,sans-serif;" /><span style="font-family: Verdana,sans-serif;">5. A title to a précis must be assigned whether it has been asked or not. This title should convey the Central Idea of the original passage. </span><br style="font-family: Verdana,sans-serif;" /><br style="font-family: Verdana,sans-serif;" /><span style="font-family: Verdana,sans-serif;">6. A wide and accurate knowledge of English language and ability to sift the essential facts from the given passage will enable the précis writer to write a good précis. </span><br style="font-family: Verdana,sans-serif;" /><br style="font-family: Verdana,sans-serif;" /><b style="font-family: Verdana,sans-serif;">Some Important Hints</b><br style="font-family: Verdana,sans-serif;" /><br style="font-family: Verdana,sans-serif;" /><span style="font-family: Verdana,sans-serif;">1. Read the passage carefully two or three times until you have a clear idea of its general purport. The original passage may contain some ironical elements which mean just the opposite of what is said. This should be clearly understood before writing down the précis. </span><br style="font-family: Verdana,sans-serif;" /><br style="font-family: Verdana,sans-serif;" /><span style="font-family: Verdana,sans-serif;">2. Note down the important points so that the précis can be written down from these points within the stipulated word limit in your own words by elaborating these points. </span><br style="font-family: Verdana,sans-serif;" /><br style="font-family: Verdana,sans-serif;" /><span style="font-family: Verdana,sans-serif;">3. Illustration or stylistic effects, such as exaggeration, repetition, expansion or bombast which are not necessary to the meaning and are just added merely to illustrate the arguments should be left out. </span><br style="font-family: Verdana,sans-serif;" /><br style="font-family: Verdana,sans-serif;" /><span style="font-family: Verdana,sans-serif;">4. No personal comments are to be made while writing the précis. </span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Source: <a href="http://www.associatedcontent.com/article/1074597/a_guide_to_precise_writing.html?cat=4">http://www.associatedcontent.com/article/1074597/a_guide_to_precise_writing.html?cat=4 </a> </span></span><br />
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<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">Thanks to Shanker (</span></span>shanker.i20fever@gmail.com)<span style="font-size: small;"><span style="font-family: Verdana,sans-serif;">for sharing this... </span></span>shivf1http://www.blogger.com/profile/13270248596869342922noreply@blogger.com5tag:blogger.com,1999:blog-3583455475121276571.post-64971889869094247972010-02-25T07:47:00.000+05:302010-02-25T07:49:30.968+05:30MICA videos<div style="font-family: Verdana,sans-serif;"><b>MICAT video - From Cracking careers </b></div><div style="font-family: Verdana,sans-serif;"><br />
</div><div style="font-family: Verdana,sans-serif;"><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/hzGXppAzhFQ&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/hzGXppAzhFQ&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></div><div style="font-family: Verdana,sans-serif;"><br />
</div><div style="font-family: Verdana,sans-serif;"><b>MICA PAT's interview:</b></div><div style="font-family: Verdana,sans-serif;"><br />
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<span style="font-family: Verdana,sans-serif;"><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/guHo9GcKfSE&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/guHo9GcKfSE&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></span><br />
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Thanks to PG user "<a class="bigusername" href="http://www.pagalguy.com/forum/members/krunal4amity-267252.html">krunal4amity</a>" for sharing these videos.... <a href="http://www.krunalshimpi.blogspot.com/" onclick="pageTracker._trackPageview ('/outgoing/http_www_krunalshimpi_blogspot_com');" target="_blank">www.krunalshimpi.blogspot.com</a></div>shivf1http://www.blogger.com/profile/13270248596869342922noreply@blogger.com0tag:blogger.com,1999:blog-3583455475121276571.post-52476114072611671932010-02-24T10:46:00.001+05:302010-03-03T08:20:19.472+05:30Resources for Word Association Tests!!<span style="font-size: small;"></span><br />
<div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>Word Association Test</b></span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b> </b></span> </div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;">There are 8 words, 4 in 2 rows. There is one word in column A that can be associated with every word in Column B. For example :</span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Apple ………….. Orange<br />
Mango …………. Eye<br />
Banana ………… iPod<br />
Watermelon …… Orchard</span></div><div style="font-family: Verdana,sans-serif;"><br />
</div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Answer is Apple because:<br />
1. Apple and orange are both fruits.<br />
2. ‘Apple of my eye’ is a proverb. Banana and eye? Naaah!<br />
3. Apple iPod!<br />
4. Apple orchard.</span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;">It’s a really fun exercise. There are 20 of these.</span></div><div style="font-family: Verdana,sans-serif;"><br />
</div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><b>How to prepare: </b><br />
1. It would be good to know a lot of proverbs.<br />
2. General awareness – not the capital of Uzbekistan and pi upto 17 decimal places types – but normal stuff. And good English helps here, obviously.<br />
3. May sound silly, but try studying up phrases like a PRIDE of LIONS, a PACK of wolves, etc. You know what I mean…!</span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"> - Chuck</span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Resources from web that might help you to prepare for this section</span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br />
> <a href="http://en.wikipedia.org/wiki/Word_Association">http://en.wikipedia.org/wiki/Word_Association</a></span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;">> <a href="http://wordassociations.net/">http://wordassociations.net/</a></span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;">> <a href="http://kaviwordgame.blogspot.com/">http://kaviwordgame.blogspot.com/</a></span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;">> <a href="http://www.youthink.com/quiz.cfm?action=go_detail&sub_action=take&obj_id=537">http://www.youthink.com/quiz.cfm?action=go_detail&sub_action=take&obj_id=537</a></span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;">><a href="http://www.thiagi.com/puzzle04.html"> http://www.thiagi.com/puzzle04.html</a><br />
</span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Will add more links if i chance upon any other resource!</span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;">Cheers</span></div><div style="font-family: Verdana,sans-serif;"><span style="font-size: small;"><br />
</span></div>shivf1http://www.blogger.com/profile/13270248596869342922noreply@blogger.com3tag:blogger.com,1999:blog-3583455475121276571.post-57041832548506710882010-02-18T08:06:00.000+05:302010-02-18T09:31:59.241+05:30Compilation of various posts about MICAT<span style="font-family: Verdana,sans-serif;"><b>::</b> <i>MICAT</i> does not have a fixed pattern. It normally has couple of essays. Knowledge of</span> <span style="font-family: Verdana,sans-serif;">Indian Ethos and culture would help. These are essentially meant to check your lateral</span> <span style="font-family: Verdana,sans-serif;">thinking and writing skills. If I were to give you some examples from previous years, you</span> <span style="font-family: Verdana,sans-serif;">could have a Q like, how would you describe a mobile phone to a tribal in remote area</span> <span style="font-family: Verdana,sans-serif;">who has never been in touch with civilization. Or how will you explain importance of</span> <span style="font-family: Verdana,sans-serif;">cleanliness to slum children...etc.</span><br />
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<span style="font-family: Verdana,sans-serif;"><b>::</b> <i>MICAT</i> comprises of objective and essay type questions and essentially checks your lateral thinking and writing skills. Knowledge of Indian culture, society and mythology will help. Keep yourself updated</span> <span style="font-family: Verdana,sans-serif;">about what's happening in the media and ad world around. Simple things like which new</span> <span style="font-family: Verdana,sans-serif;">national TV channels were introduced in last 6 months and what genre do they fall in to...</span><br />
<span style="font-family: Verdana,sans-serif;">or channel by bennet, coleman and co? etc... General knowledge, pertaining to communications field</span>.<br />
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<span style="font-family: Verdana,sans-serif;"><b>:: </b>What is the structure of the MICAT?</span><br />
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<span style="font-family: Verdana,sans-serif;">The MICAT is designed to assess analytical and divergent thinking, written</span><br />
<span style="font-family: Verdana,sans-serif;">communication skills and familiarity with the Indian ethos. MICAT is a classroom</span> <span style="font-family: Verdana,sans-serif;">examination of approximately 90 minutes’ duration, designed to test the candidate’s</span> <span style="font-family: Verdana,sans-serif;">aptitude and orientation towards communications as a profession. There is no special</span> <span style="font-family: Verdana,sans-serif;">preparation required for MICAT. We expect our prospective candidates to be well-read,</span> <span style="font-family: Verdana,sans-serif;">innovative and intelligent with an analytical bent of mind. We also expect them to be</span> <span style="font-family: Verdana,sans-serif;">aware of contemporary social and industry issues. General awareness towards</span> <span style="font-family: Verdana,sans-serif;">marketing, advertising and business issues will be additional advantages. </span><br />
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<span style="font-family: Verdana,sans-serif;"><b>::</b> The <i>MICAT </i>is designed to test the following:</span><br />
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<span style="font-family: Verdana,sans-serif;"> a) Communication proficiency;</span><br />
<span style="font-family: Verdana,sans-serif;"> b)</span> <span style="font-family: Verdana,sans-serif;">Knowledge of Indian culture and society and </span><br />
<span style="font-family: Verdana,sans-serif;">c) Creativity/ divergent thinking.</span><br />
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<span style="font-family: Verdana,sans-serif;"><b>::</b> MICAT Could comprise of</span><br />
<span style="font-family: Verdana,sans-serif;"><br />
A. <b>Psychometric test</b>. You need to be true to yourself and reply. No right or wrong answers here. Must complete this section. If you leave out even a single one in this, you could get disqualified.<br />
B. Some <b>analytical </b>questions. Not half as tough as CAT and since CAT is still fresh, it should not be difficult.<br />
C. Some <b>essay</b> type Questions...essentially to check your writing and lateral thinking skills. For example (Something that was in previous years' papers) how would you explain a mobile phone to a villager who has never stepped out of his village that is remotely located and does not have electricity or any means of communication. Or how will you explain the game of cricket to a woman who has no clue what it is all about<br />
etc...<br />
D. Used to be earlier - not sure if it would repeat...<b>word association tests</b>.. </span><br />
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<span style="font-family: Verdana,sans-serif;"><b>::</b> MICAT comprises of a psychometric test, a section on quant, a section on precise writing and couple of essays. </span><br />
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<span style="font-family: Verdana,sans-serif;"><b>::</b> MICAT has five components. one is psychometric - can't prepare for it. Has a section on quant, CAT will help there. Has a section on word association - need some preparation there and that can be done. A section of precise writing. Very much possible to prepare and lastly essays on various topics. Good reading helps a lot in that and so does practicing writing precisely and to the point.</span><br />
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- Lateral thinking is not intangible and given the kind of questions asked in MICAT, it is possible to judge. Also, it is an ability one can develop. Just needs training to think from various point of view and seeing beyond obvious.</span><br />
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For example, you may be usually taking one route to college. On the day of your exam, you realise that there is major traffic jam and you can't take the route. Normally you won't think of five other ways to reach college but given a critical situation you would. This can be applied to several situations!</span><br />
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<span style="font-family: Verdana,sans-serif;"> </span><br />
<span style="font-family: Verdana,sans-serif;"><b>::</b> Prepare for MICAT for yourself, not to beat others. The best way to do so is to practice writing skills and improve handwriting!!! It's human checking for some sections hence the tip.</span><br />
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<span style="font-family: Verdana,sans-serif;"><b>:: </b>What is MICAT?</span><br />
<span style="font-family: Verdana,sans-serif;"><br />
MICAT is a written test. Combination of objective and subjective questions.</span><br />
<span style="font-family: Verdana,sans-serif;"><br />
We are not very creative and therefore we do NOT change the patten every year.</span><br />
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<span style="font-family: Verdana,sans-serif;">However, we learn and ensure that our mistakes don't get repeated. hence the paper this year will not be as lengthy as last year.</span><br />
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Way to prepare... word association...I am sure some experts on the net will help out with this.</span><br />
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For precise writing, you need to practice. Read complicated passages, while doing so, keep noting down main ideas and then restructure the thoughts in concise manner.</span><br />
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Also, for essays, practice. Learn to keep your answers precise and short. Idea is to communicate effectively and not leisurely. WE have moved from 5 day cricket to one day international to Twenty20. You know what I mean We are not looking for flowery language, but you should be able to convey in appropriate manner. Spellos happen, but try and avoid it.</span><br />
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Practice writing, guys... Bad handwriting are a major put off!<br />
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<span style="font-family: Verdana,sans-serif;"><b>:: </b>There are different types of psychometric tests. the one in MICAT is essentially to figure out creativity quotient (If I may use it roughly). Not about writing poetry or doing sketches but how do you respond to different situations in a creative manner to get a solution. And don't worry about or feel sorry about asking questions. There are no wrong questions.</span><br />
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Chuck's post about MICAT:<br />
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>> >> <b>MICA Test aka MICAT</b> << <<<br />
<br />
Here is where you will start noting MICA's penchant for suffixing itself with anything starting with CA. MICAnvas, MICAmpus, MICAmpaign, MICAreers, and now I call Roxy the MICAnine <img alt="" border="0" class="inlineimg" src="http://cdn.pagalguy.net/pagalguy/smilies/icon_mrgreen.gif" title="Monsieur Green" /><br />
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The MICAT is one of the most fun tests to take. A few years ago it used to be quite different and used to be called a relatively boring-sounding MET (links in a coming post). Anyways, I will deal with what happened this year (2007). The sections in the MICAT (1.5 hours) were:<br />
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<u><b>A word association test</b></u>. There are 8 words, 4 in 2 rows. There is one word in column A that can be associated with every word in Column B. For example :<br />
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Apple .............. Orange<br />
Mango ............. Eye<br />
Banana ............ iPod<br />
Watermelon ...... Orchard<br />
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Answer is Apple because:<br />
1. Apple and orange are both fruits.<br />
2. 'Apple of my eye' is a proverb. Banana and eye? Naaah!<br />
3. Apple iPod! <img alt="" border="0" class="inlineimg" src="http://cdn.pagalguy.net/pagalguy/smilies/icon_mrgreen.gif" title="Monsieur Green" /><br />
4. Apple orchard.<br />
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It's a really fun exercise. There are 20 of these, I believe.<br />
<br />
<b>How to prepare: </b><br />
1. It would be good to know a lot of proverbs. <br />
2. General awareness - not the capital of Uzbekistan and pi upto 17 decimal places types - but normal stuff. And good English helps here, obviously.<br />
3. May sound silly, but try studying up phrases like a PRIDE of LIONS, a PACK of wolves, etc. You know what I mean...!<br />
<br />
<u><b>Psychometric Test</b></u><br />
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There are about 30 questions here. Basically, situations are given to you and objectively, you have to state your reaction.<br />
This year (2007), we had two options ... A question, followed by 'Agree / Disagree'.<br />
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Last year (2006), we had 5 options. <br />
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Q: When a task is given to me, I prefer to start immediately not bothering to waste too much time mulling over the problems that may arise.<br />
A: Strongly agree<br />
B: Agree<br />
C: Neutral<br />
D: Disagree<br />
E: Strongly disagree<br />
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The clever part is, some questions are fiendishly rephrased so that both sound like a positive attitude. Example, for the above question, strongly agree shows you are not much of a time waster. But then, take this:<br />
<br />
Q: When a task is given to me, I invest time thinking of possible obstacles and how to tackle them before starting.<br />
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So you see? A 'strongly agree' here would be considered positive too - a thinker, a planner. But a person temted to mark A for both will obviously show a mismatch. While we do not know if a psychometric mismatch will actually lead to lessening your chances at MICA (unlikely, really!), why take risks?<br />
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<b>How to prepare:</b><br />
<br />
1. You have a year. Get to know yourself. Be honest to yourself. You'll find this is an enriching exercise. Accept yourself. It may be hard for you to believe some things. Like I didn't want to accept I was an atheist, but accepting it made me know myself better and all that. Similarly, be honest to yourself - find who you really are, how you tackle situations and all.<br />
2. Search for online psychometric tests. There are tons. You'll get a feel of the thing, and also, you'll have a few questions to ask yourself (Ref # 1)<br />
3. Remember, you cannot afford to miss one question (miss even one in this section, and your MICAT will not be evaluated) so learn to be quick.<br />
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<u><b>Quant and DI</b></u><br />
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Easy to medium. Why they were introduced in a paper like MICAT seems asurd to me. MICA is an insti that prides itself on not being another engineer preserve, and somehow this exercise dilutes that image. Anyways, it's not all that difficult, and you should be able to do atleast half of it comfortably.<br />
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<b>How to prepare:</b><br />
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1. This is one area where TIME and IMS can help you.<br />
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<u><b>Essays</b></u><br />
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This year we had two, serious topics (forgot what they were <img alt="" border="0" class="inlineimg" src="http://cdn.pagalguy.net/pagalguy/smilies/sigh.gif" title="Sigh" /> ). Obviously good English helps. Search for the topics in the experience threads (will be posted soon!).<br />
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<b>How to prepare:</b><br />
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1. Read a lot. Editorials, magazines, blogs, novels, autobiographies, porn, whatever. Anything that exposes you to writing. Recommended for CAT aspirants too.<br />
2. Try to write, or type. Bloggers usually do very well in the MICAT essay. Develop a style. Make sure grammatical errors are weeded out.<br />
3. As trivial as it may seem, good handwriting is a plus. <br />
4. This may sound crazy, but practice writing for a week before MICAT. Software engineers, tell me, when was the last time after Exam # 6 of S8 that you wrote something at length with a pen on paper? And doesn't your hand hurt when you try to write a formal letter? I knew this would be a problem - and just wrote - arbit crap, yes, but it was good practice. Otherwise you'll find that your hand really hurts in the exam and you can't afford to waste time. This exam requires more than shading a few ovals, mind..!<br />
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and an important one:<br />
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4 hvns sake lrn 2 wryt propr Englsh n not shyt lyk dis whch no kmputr in d wrld cn decifr. use prpr grmmr n nt sms lingo n shrt frms n slang. <br />
Take the pains to type out your IMs, your emails, your scraps, your PG posts in proper English. Even your SMSes, if it doesn't cost you. It may seem a fuddy-duddy idea at first, but it helps. Believe me, it helps.<br />
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<u><b>Fill-in-the-blanks.</b></u><br />
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24 H in a D (hours in a day)<br />
365 D in a Y (days in a year)<br />
11 P in a FT (players, football team)<br />
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These are the easy ones. Among the tougher ones were:<br />
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DS of the M (Dark Side of the Moon. I got this, thank you Mr. Waters!!! <img alt="" border="0" class="inlineimg" src="http://cdn.pagalguy.net/pagalguy/smilies/mgk.gif" title="Gronsieur Meen" />)<br />
12 GB, S on the W (12 Great Bumblebees, Sitting on the Wall) <img alt="" border="0" class="inlineimg" src="http://cdn.pagalguy.net/pagalguy/smilies/icon_neutral.gif" title="Neutral" /> <img alt="" border="0" class="inlineimg" src="http://cdn.pagalguy.net/pagalguy/smilies/icon_neutral.gif" title="Neutral" /><br />
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<b>How to Prep:</b><br />
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1. Well, nursery rhymes will help <img alt="" border="0" class="inlineimg" src="http://cdn.pagalguy.net/pagalguy/smilies/icon_mrgreen.gif" title="Monsieur Green" /><br />
2. I'll give you the link to a post that has a lot of these puzzles - someone took the pain to search for them online!<br />
3. Proverbs and anything related to such numbers. But such prep is limited and this section is likely to change next year.<br />
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<u><b>Archie comic</b></u><br />
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No, really <img alt="" border="0" class="inlineimg" src="http://cdn.pagalguy.net/pagalguy/smilies/biggrin.gif" title="Big Grin" /> They gave us a three-panel Archie comic, with the bubbles erased - we had to fill 'er up.<br />
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<b>How to prepare:</b><br />
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1. Close that Engineering college textbook / Quant by Agarwal and get yourself a stack of Archie Double Digests <img alt="" border="0" class="inlineimg" src="http://cdn.pagalguy.net/pagalguy/smilies/icon_mrgreen.gif" title="Monsieur Green" /><br />
2. Don't fill the damn thing in haste: Space is limited in those bubbles.<br />
3. Be funny, goddamnit! MICA is one insti where humour is appreciated!!!<br />
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ChUcK <br />
<span style="font-family: Verdana,sans-serif;"><br />
</span>shivf1http://www.blogger.com/profile/13270248596869342922noreply@blogger.com5tag:blogger.com,1999:blog-3583455475121276571.post-65405492138244310692010-02-18T07:54:00.000+05:302010-02-18T07:58:03.239+05:30Communications Management<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><b>Communications Management</b>, as the name suggests is a course in Management. Post liberalization (1991), the markets are flooded with several categories of products and several products with similar properties. Like so many toothpastes and soaps and detergents...</span></div><div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><br />
Hence the industry needs more than product and marketing managers because now they need to sell <i>'brands'</i>, not products. Brand is more than a logo or packaging or name. So you need people who can create association in the minds of consumers about that specific product. For example, even though both Colgate and Close-up are toothpastes, you buy close-up because you need 'total protection', I buy close-up because I believe it gives me 'confidence to come closer'. </span></div><div style="font-family: Verdana,sans-serif; text-align: justify;"><br />
</div><div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;">So we have <b>'BRAND MANAGEMENT' </b>No one can create brands without understand consumers without proper <b>'Marketing Research</b>'. And hence at MICA besides Brand Management you learn Marketing Research.</span></div><div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><br />
Once you have understood the consumers and created a brand, you need to communicate that to the TARGET consumers and so comes in picture <b>'ACCOUNT PLANNING'</b> function of Ad agency where the agency person works in close association with brand team and creative team and helps create appropriate communication.</span></div><div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><br />
Having done that, they now need to know where their TARGET audience is and choose appropriate media to communicate their message. That is <b>Media Planning</b>, buying and strategies. You can understand how difficult this would be with more than 200 TV channels, so many newspapers, Magazines, outdoors, events, radio etc...so this is an equally critical component of managing business.</span></div><div style="font-family: Verdana,sans-serif; text-align: justify;"><br />
</div><div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;">Supporting the above four functions are foundation courses in management like marketing, finance, accounts, Quantitative Techniques, Organization Behavior etc. Then there are communication courses like </span></div><div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;">Theories of mass communication and mass media,</span></div><div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;">consumer behavior, </span></div><div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;">language, </span></div><div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;">culture and communication, </span></div><div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;">semiotics, </span></div><div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;">metaphors and<br />
narratives etc...</span></div><div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><br />
You also have courses in Urban and Rural Retail and marketing, social and development communication, business ethics and strategic management. I hope this clarifies what do you learn at MICA.</span></div><div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><br />
<i><b>Where do MICAns work and in what kind of profiles??</b></i></span></div><div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><br />
OK...as you see, there is no business that does not need 'communication'.Even cable companies like Finolex are in to 'brand building' and need to communicate with customers who never knew what cables did to their lives...So opportunities are plenty.</span></div><div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><br />
MICANs are in to 'managing communications' in several businesses and if you see the list of companies where MICAns work, you will find that.</span></div>shivf1http://www.blogger.com/profile/13270248596869342922noreply@blogger.com2tag:blogger.com,1999:blog-3583455475121276571.post-33058455376526740402009-10-09T07:48:00.001+05:302009-10-09T07:58:26.929+05:30Prof Deval's answers for common admission queries<span style=";font-family:trebuchet ms;font-size:100%;" >Hi,<br /><br />Here are the links which contain gyaan related to MICA admissions answered by Prof.Deval Kartik of MICA.<br /><br />Compilation of 2007 thread can be found <a href="http://rapidshare.com/files/290511941/Mica_admissions_thread_2007_Queries_answered_by_Prof_Deval.pdf">here</a>.<br /><br />Compilation of 2008 thread can be found <a href="http://rapidshare.com/files/290512085/Mica_admissions_thread_2008_Queries_answered_by_Prof_Deval.pdf">here</a>.<br /><br />Cheers,<br />Shiva<br /></span>shivf1http://www.blogger.com/profile/13270248596869342922noreply@blogger.com0tag:blogger.com,1999:blog-3583455475121276571.post-84956950333623043092009-02-17T09:37:00.000+05:302010-03-01T19:25:51.267+05:30Useful Links for MICAT (Will be updated now and then)<span style="font-family: verdana;">Some links that i have which "might" help you prepare for MICAT...</span><br />
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<a href="http://www.phrases.org.uk/meanings/index.html" style="font-family: verdana;">1) Sayings and Phrases</a><br />
<a href="http://en.wikiquote.org/wiki/List_of_advertising_slogans" style="font-family: verdana;">2) Advertising Slogans</a><br />
<a href="http://brandtags.blogspot.com/" style="font-family: verdana;">3) Taglines and PunchLines</a><br />
<a href="http://www.24-h-in-a-d.com/america.html" style="font-family: verdana;">4) Word Puzzles</a><br />
<a href="http://commercial-archive.com/Badland" style="font-family: verdana;">5) Adland</a><br />
<a href="http://www.careerlauncher.com/mba/entrance/prof_deval_kartik_mica.html" style="font-family: verdana;">6) Deval Maam's interview</a><span style="font-family: verdana;"> way back in 2005 :P</span><br />
<a href="http://www.textart.ru/database/slogan/list-advertising-slogans.html" style="font-family: verdana;">7) Advertising Slogan's</a><br />
<a href="http://www.liveindia.com/news/punchlines.html">8) Punchlines </a><br />
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<a href="http://docs.google.com/Doc?id=dhjbfs49_245d46m2j7v"><br />
</a><br />
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<span style="font-family: verdana;"> ATB, </span><br />
<span style="font-family: verdana;"> Shiva</span><br />
<img border="0" class="inlineimg" smilieid="216" src="http://pagalguy.s3.amazonaws.com/smilies/devil2.gif" style="font-family: verdana;" />shivf1http://www.blogger.com/profile/13270248596869342922noreply@blogger.com2tag:blogger.com,1999:blog-3583455475121276571.post-81777205580894922212009-02-16T07:06:00.000+05:302009-02-16T07:20:20.342+05:30MICAT Feb 22nd, 2009<span style=";font-family:verdana;font-size:100%;" ><span style="color:black;">MICAT this year will be a two and half hour test (150 minutes) starting at <u style="font-weight: bold;">9.00 am and ending at 11.30am.</u><br /><br />You are required to be at the Centre by <u style="font-weight: bold;">8.15</u><span style="font-weight: bold;"> am</span> as you need to register, show all required documents etc.</span></span><span style="font-size:100%;"><br /><br /><span style="font-family:verdana;"> Let me clarify some FAQs.</span><br /><br /><span style="font-family:verdana;"> <span style="font-weight: bold;">1. Psychometric:</span> Choose the answer that is closer to what you do, if it is not exactly what you do. Someone has mentioned that s/he does this as well as that... In that case, what exactly do you do first. Tick the first response and not 'may be I could do this also' response.</span><br /><br /><span style="font-family:verdana;"><span style="font-weight: bold;"> 2. Word association:</span> Each one of you can give it a try and post it here. Help each other. MICA doesn't believe in spoon feeding.</span><br /><br /><span style="font-family:verdana;"><span style="font-weight: bold;"> 3. General Awareness:</span> Can be anything. Be aware, you don't need in depth knowledge of all things here.</span><br /><br /><span style="font-family:verdana;"> <span style="font-weight: bold;">4. Essays:</span> Will check your language skills as well as logocal thinking skills. </span><br /><br /><span style="font-family:verdana;"> <span style="font-weight: bold;">5. Number of sections:</span> Can't say anything right now. We all will know it at the same time.</span><br /><br /><span style="font-family:verdana;"><span style="font-weight: bold;"> 6. MICAT duration:</span> 150 minutes. Time given in mail is reporting time as each person needs to register by showing call letter (print of e mail), ID proof and give the draft. Hence you are required to come early.</span><br /><span style="font-family:verdana;">_______________________________________________________________________</span><br /><span style="font-family:verdana;"></span><br /><span style="font-family:verdana;"> Some more tips:<br /><br /></span><span style="font-family:verdana;"><span style="font-weight: bold;"> 1. Weightage to handwriting in MICAT:</span> Only one section needs us to see your handwriting. Hence 20% in case there are 5 section </span><img style="font-family: verdana;" src="http://pagalguy.s3.amazonaws.com/smilies/icon_smile.gif" alt="" title="Smile" class="inlineimg" border="0" /><br /><br /><span style="font-family:verdana;"> Also, please remember that unless your handwriting is legible (not necessarily good), it will be a tough task to check your paper and that may work against you.</span><br /><br /><span style="font-family:verdana;"> 2. Marks for each section will be given in the paper. So you can figure out. Calls depend on number of applicants and their overall performance in MICAT.</span><br /><br /><span style="font-family:verdana;"> </span><span style="font-family:verdana;">All the best for the preparation.<br /><br />P.S: These posts were by Prof.Deval in pagalguy.com....to know more about mica go to the original thread <a href="http://www.pagalguy.com/forum/cat-and-related-discussion/34668-2008-ask-mica-ahmedabad-official-109.html">here</a>.<br /><br />To prepare for MICAT go to Mica 2009 thread <a href="http://www.blogger.com/----%3E%20http://www.pagalguy.com/forum/other-exams-xat-fms-jmet/34611-mica-2009-a.html">here</a> or <a href="http://www.orkut.co.in/Main#Community.aspx?cmm=17405232">Target::MICA</a> - orkut community<br /><br />Cheers,<br />:)<br /></span></span>shivf1http://www.blogger.com/profile/13270248596869342922noreply@blogger.com1tag:blogger.com,1999:blog-3583455475121276571.post-66448201102538152742009-01-20T06:40:00.000+05:302009-01-20T06:54:29.273+05:30What is MICAT?<span style="font-family:verdana;">MICAT is the entrance test conducted by MICA. It has 5 sections. </span><br /><br /><span style="font-family:verdana;">Section 1 - Matching Alternative Words </span> <span style="font-family:verdana;"> </span><br /><span style="font-family:verdana;">Section 2 - Psychometric </span> <span style="font-family:verdana;"> </span><br /><span style="font-family:verdana;">Section 3 - Sentence Completion, Matching contextual words, Sentence Correction, Paragraph Completion</span><span style="font-family:verdana;">, RC</span><br /><span style="font-family:verdana;">Section 4 - LA and QA</span><br /><span style="font-family:verdana;">Section 5 - 3 essays and 1 precis writing</span><br /><br /><span style="font-family:verdana;">Now utsav has answered how to prepare for each section:</span><br /><span style="font-family:verdana;"><span style="font-weight: bold;">Section 1:</span> </span><br /><span style="font-family:verdana;"></span><br /><div style="text-align: left;"><span style="font-family:verdana;"> Well, if you look at the questions in the sample paper, it wasn't very much a game of good vocabulary as it was a test of word associations. One must understand the multiple uses of simple English words. Essentially, one must have a good command over the language, and that isn't the same thing as just having a good vocabulary</span><br /></div><br /><span style="font-family:verdana;"><span style="font-weight: bold;">Section 2:</span></span><br /><span style="font-family:verdana;"> Psychometric Test: Don't try to cheat on this test by trying to portray yourself in a positive light. Just answer the questions truthfully. Remember, there are no right or wrong answers, we are just trying to understand you better. There are enough interlinked questions to find out who's trying to be a little extra smart </span><br /><br /><span style="font-family:verdana;"> <span style="font-weight: bold;">Section 3 and 4 :</span><br /> If you have done decent amount of preparations for CAT, these two sections shouldn't be a problem. Just ensure that you have your basics in place</span><br /><br /><span style="font-family:verdana;"> <span style="font-weight: bold;">Section 5:</span><br /> This is the best part, actually.</span><span style="font-family:verdana;"> One really cannot prepare for this section. But what you must must do is be updated with current affairs. You might have an essay (As we had last time on Tata Nano) on something which is currently happening. Keep your eyes and ears open. Precise writing can be practised by taking any sufficiently long RC, reading it and writing a precise. Then go back to the RC and see if you have covered the main points and the central argument of the passage.</span><br /><br /><br /><a href="http://www.pagalguy.com/forum/members/utsavmamoria-36720.html">Utsav's Profile </a><br /><a href="http://utsavmamoria.blogspot.com/">Utsav's Blog</a>shivf1http://www.blogger.com/profile/13270248596869342922noreply@blogger.com3tag:blogger.com,1999:blog-3583455475121276571.post-15084241097581559582009-01-17T08:17:00.001+05:302009-01-17T09:03:52.386+05:30Previous MICAT Papers<span style="font-family:verdana;">Collection of MICAT Papers:</span><br /><br /><span style="font-family:verdana;">Official MICAT 2008 paper from MICA website.... </span><a style="font-family: verdana;" href="http://mica-india.net/Academicprogrammes/MICAT.pdf">Download here </a><br /><br /><span style="font-family:verdana;">Old MICAT papers</span><br /><span style="font-family:verdana;">1) </span><a style="font-family: verdana;" href="http://www.4shared.com/file/80287019/2b7c256/MICA_paper_year2004.html">MICAT 2004</a> (Thanks to CheckEETS for posting this)<br /><span style="font-family:verdana;">2)</span><a style="font-family: verdana;" href="http://rapidshare.com/files/184652788/3_MICAT2003.pdf"> MICAT 2003</a><br /><span style="font-family:verdana;">3) </span><a style="font-family: verdana;" href="http://www.4shared.com/file/80287593/2c7063ab/SIMICAT1.html">SIMCAT</a><span style="font-family:verdana;"> From IMS Training institute</span> (Thanks to CheckEETS for posting this)<br /><span style="font-family:verdana;">4) </span><a style="font-family: verdana;" href="http://rapidshare.com/files/184652786/1_MICAT_Mock_from_Career_Launcher.pdf">MOCK MICAT</a><span style="font-family:verdana;"> from Career Launcher</span><br /><span style="font-family:verdana;">5) </span><a style="font-family: verdana;" href="http://rapidshare.com/files/184652787/2_MICA_Interview_qns_OLD.pdf">Some old MICA interview qns</a><br /><br /><span style="color: rgb(255, 0, 0); font-weight: bold;">CAUTION</span>: All these are old papers, so use this only as a reference. Please refer to the <a href="http://mica-india.net/Academicprogrammes/MICAT.pdf">original MICAT 2008</a> paper for your preparation :)shivf1http://www.blogger.com/profile/13270248596869342922noreply@blogger.com14tag:blogger.com,1999:blog-3583455475121276571.post-42963316041128628772009-01-15T07:58:00.001+05:302010-05-19T11:11:59.994+05:30MICASPIRANTS<span style="font-family: verdana;"><span style="font-size: 100%;">Hi this Blog will be used to share all the required info regarding Mudra Institue of Communication, Ahmedabad (MICA)...<br />
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Since MICAT is on February 22 lets not waste time in decorating this blog.. lets keep this blog as simple as possible and start sharing the information needed for MICAT...<br />
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There is obviously a mountain of information regarding MICA which would be really impossible for anyone to go through in go... so lets just take up the important info and post in this blog!!!!<br />
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Your comments/Suggestions are welcome :)<br />
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</span></span>shivf1http://www.blogger.com/profile/13270248596869342922noreply@blogger.com2